Media Contact: Connie Bryant Breedlove The Wilbert Group 404-786-5275 email@example.com
Fielding Homes Receives 2018 Builder of Integrity Award
CHARLOTTE N.C. – Fielding Homes, the single family home building business of Crescent Communities, has received the 2018 Builder of Integrity award presented by Quality Builders Warranty Corporation, the nation’s premier 10-year new home warranty program. The award acknowledges Fielding’s commitment to excellence in both customer service and quality construction. As a recipient of the Builder of Integrity award, Fielding Homes has undergone a strict screening process ensuring their commitment to technical excellence, professional dealing, ethical practice and financial stability.
“We are honored to be recognized by Quality Builders Warranty with the Builder of Integrity award,” said Scott Widener, president of Fielding Homes. “This award is a testament to our commitment to elevate the home-building and home-buying experiences by empowering homebuyers and delivering a product that meets buyers’ needs on every level. Our support team works diligently to ensure the entire buying process is smooth and enjoyable for our buyers.”
Under the same principles that guide Crescent Communities, Fielding Homes builds community and betters people’s lives by designing homes that fit the market’s needs and lifestyles. Crescent Communities launched Fielding Homes in 2016 with two active communities, Masons Bend and Paddlers Cove in Lake Wylie, and has since added Chapel Cove in sought-after Southwest Charlotte and expanded into the Raleigh market with Forest Ridge in Hillsborough and Trinity Creek in Holly Springs.
For more information on Fielding Homes or any of its communities, visit https://www.fieldinghomes.com/.
About Crescent Communities Crescent Communities is a nationally recognized, market-leading real estate company specializing in the development and sale of single family, multifamily, commercial and mixed use communities. The company creates high-quality, differentiated communities in desirable locations in many of the fastest growing markets in the Southeast and Southwest. Crescent’s development portfolio includes more than 60 single family master-planned communities, over 32 multifamily communities and more than 20 million square feet of commercial space. Its single family home business operates as Fielding Homes and its multifamily communities are branded Novel by Crescent Communities. For more information, visit www.crescentcommunities.com. ###
HORNETS, FIELDING HOMES ONCE AGAIN PARTNERING ON CONTEST OFFERING CHANCE TO WIN $350,000 TOWARD NEW HOME
December 28, 2017 – The Charlotte Hornets and Fielding Homes, the single-family homebuilding division of Crescent Communities, have launched a contest for the second straight season that will give one Hornets fan the opportunity to shoot a half-court shot to win $350,000 toward a new home or $100,000 in cash.
The contest runs now through March 22 and can be entered by visiting fieldinghomes.com/hornets. Five finalists will be selected to compete in a free-throw contest during the Hornets game against the Cleveland Cavaliers on March 28. The winner will advance to shoot a half-court shot during the team’s game against the Indiana Pacers on April 8 for the chance to win $350,000 toward a new Fielding Homes home or $100,000 in cash.
In February 2016, Crescent Communities launched Fielding Homes with Masons Bend in Fort Mill, South Carolina. Homes are now also being offered in Paddlers Cove at Lake Wylie, North Carolina, and in Chapel Cove in Charlotte. In the fall of 2017, Fielding Homes launched its first Raleigh area community with Forest Ridge in Hillsborough, North Carolina. They will open their second Raleigh-area community, Trinity Creek in Holly Springs, in early 2018.
About Hornets Sports & Entertainment
Hornets Sports & Entertainment owns the Charlotte Hornets and Greensboro Swarm and operates Charlotte’s Spectrum Center. The Charlotte Hornets are a member of the NBA’s Southeast Division. Owned by NBA Legend Michael Jordan, the Hornets organization strives to deliver a relentless attack on the court, an unmatched experience in the stands and a positive impact throughout the community. The name of the city’s original NBA team from 1988-2002, the Hornets moniker returned to Charlotte in May 2014, uniting the rich history of NBA basketball in the Carolinas. The Greensboro Swarm are the NBA G League affiliate of the Charlotte Hornets and are in their second season at the Fieldhouse at the Greensboro Coliseum Complex. Spectrum Center is the premier destination for sports and entertainment in the Carolinas, hosting over 150 sporting events, concerts and family shows annually. For more information, please visit hornets.com, gsoswarm.com or spectrumcentercharlotte.com.
About Fielding Homes
Fielding Homes, LLC is a residential home building company specializing in the construction of thoughtfully designed single-family homes. A Crescent Communities Company, Fielding Homes follows the same guiding principles. Fielding Homes builds community and betters people’s lives by designing homes that fit their needs and fulfill their wants. Together, Fielding Homes and Crescent Communities deliver a complete place-making experience that brings thoughtful design from the community level all the way through to the creation of the home. For more information, visit fieldinghomes.com.
About Crescent Communities
Crescent Communities is a nationally recognized, market-leading real estate company specializing in the development and sale of single family, multifamily, commercial and mixed use communities. The company creates high-quality, differentiated communities in desirable locations in many of the fastest growing markets in the Southeast and Southwest. Since 1963, Crescent Communities has developed more than 60 single family master-planned communities, over 30 multifamily communities and more than 20 million square feet of commercial space. Its multifamily communities are branded NOVEL by Crescent Communities and its single family home business operates as Fielding Homes. For more information, visit crescentcommunities.com.
For More Information Contact:
Josh Rosen, Director of Communications, Hornets Sports & Entertainment, 704-688-8863, firstname.lastname@example.org
Fielding Homes, the new single-family homebuilding arm of local development powerhouse Crescent Communities, is partnering with the Charlotte Hornets to give away the chance to win a new house.
“We are excited about our new partnership with Fielding Homes and about launching this contest that gives one of our fans a chance to win a home,” said Hornets President Fred Whitfield, in a statement.
You’ll have to be a pretty good shot to win it, however. Here are the details:
From Feb. 11 to Apr. 2, you can enter online at http://www.fieldinghomes.com/hornets, or in person at the Masons Bend or Paddlers Cove developments where Fielding Homes is building. Five finalists will be selected. They’ll have the chance to compete in a free throw contest April 5, at the Spectrum Center, when the Hornets play the Miami Heat.
Three days later, the winner of that contest will get a half-court shot during the Hornets game against the Boston Celtics. If the winner hits that half-court shot, they’ll win a new house worth $350,000 at one of Fielding’s Charlotte-area developments. They can also use that towards the purchase of a higher-priced Fielding house, or take $100,000 in cash.
“Fielding Homes is enthusiastic about this opportunity to partner with the Hornets and offer a once-in-a-lifetime opportunity to win a house in one of our thoughtfully-designed communities,” said Steven Francis, Division President of Fielding Homes. “The Hornets have an excellent fan base and great reputation in the Carolinas and nationwide.”
A company known for decades in the Charlotte region for developing such admired neighborhoods as Ballantyne Country Club and The Peninsula sold its first house last month.
No really. Crescent Communities’ lauded reputation over 50 years was built as a developer of neighborhoods and apartment buildings. It wasn’t until this year that the company ventured into building single-family homes.
Those immersed in housing trends likely know what makes today’s buyers tick: updated kitchens and bathrooms, ample closet space, low-maintenance features, in-home technology. But what excited potential homebuyers a decade ago is vastly different from what interests today’s generation of homeowners. This interactive infographic from Fielding Homes dishes out top design and technology trends. Here are a few top takeaways:
1. Homes in the 1950s often had more bathrooms (an average of 2.35) than bedrooms (1.5).2. Buyers in the 1970s craved appliances in funky colors like avocado and harvest gold.3. In the 1960s, the average home size was 1,200 square feet.4. Average home square footage increased by 21 percent in the 1990s compared to the 1980s, but the number of rooms stayed the same.5. In the ’80s, the average number of televisions per household was 1.50, and the average listing price was just over $216,000.
6. In the ’90s, the average square feet per home had nearly doubled from the ’60s, moving up to 2,080.
7. By 2010, the average television per household jumped up to 2.93—that’s just under 3 televisions per house.
8. Today, buyers seek homes with flexible spaces, connectivity between rooms and the outdoors, and opportunities for personalization.
What will the next decade bring us? Experts forecast a heavier emphasis on technology and self-maintaining features.
For more information on how home wants and needs have evolved over the decades, check outthis infographic by Fielding Homes.
Crescent Communities and its new Fielding Homes unit can celebrate the location of its newly launched Masons Bend community in Fort Mill for several reasons. There’s the booming growth of northern York County in general, plus the project’s view of the Catawba River.
Most importantly, though, is the fact that the 650-home project, which was dedicated Thursday morning, won’t be affected by a plan that could restrict development in York County.
The move to freeze new housing construction in northern York County surfaced this week. Michael Johnson, a York County Council member representing Fort Mill, has proposed the restriction on issuing housing plats for property in the Fort Mill and Bethel townships.
As proposed now, the ordinance would apply to only the unincorporated areas of those two York County townships, not to those housing projects planned inside the county’s municipalities. Since Masons Bend is being developed in Fort Mill, it would not be subject to a proposed moratorium, Crescent executives say.
Those Crescent officials aren’t sure whether a housing freeze would affect another of its York County projects: Paddlers Cove, planned off S.C. 49 in the Clover community.
Andy Carmody, president of Crescent’s residential division, says he understands York County’s concerns that the county is growing too quickly.
But a moratorium on subdivisions “will make homes cost more,” he says.
“It’s a clear message about managing growth,” Carmody adds. “That’s an issue that we care about too.” Homes in Masons Bend would be subject to Fort Mill’s new impact fees, which the town enacted in October.
All the talk of impact fees and a housing moratorium didn’t dampen the spirit at Masons Bend Thursday morning. Crescent is celebrating its new homebuilding unit, Fielding Homes and the opening of Mason Bend. That division will build its first homes — as many as 250 of them — in Masons Bend, says Steve Francis, division president of Fielding Homes.
He says Fielding Homes’ goal is to become the “gold standard here in the Carolinas” for homebuilders. The company plans to build in the “move-up production” market or the high end of stick-built homes.
Crescent Communities is launching a new home-building business, betting it can compete with major publicly traded builders even as many of the industry’s smaller players have failed in recent years.
Charlotte, N.C.-based Crescent, which is privately held and has $1 billion in assets, develops apartments and office buildings and prepares lots for new homes that it has traditionally sold to other home builders. It enters the market at a time when many private builders have gone bankrupt or been acquired by larger publicly traded rivals.
Crescent’s new company, Fielding Homes, is developing 64 lots near downtown Fort Mill, S.C., with homes starting in the mid-$300,000s.
The move comes six years into a historic bull market for the multifamily-housing industry. Apartment rents have jumped 20% since the beginning of 2010, while supply of new units reached 328,000 in 2014, its highest level in three decades, according to U.S. Census data.
Crescent’s decision to tilt toward single-family construction suggests it is beginning to look at alternatives to the apartment sector.
Last year, real-estate mogul Sam Zell agreed to sell more than 23,000 apartments controlled by his real-estate company, Equity Residential, for $5.4 billion to Starwood Capital Group. Blackstone Group LP and Ivanhoé Cambridge agreed to buy Stuyvesant Town and Peter Cooper Village, a collection of 11,200 apartments, for about $5.3 billion
“Crescent’s belief is that single family has a longer runway and hasn’t recovered to the extent that multifamily has,” said Tyler Niess, the company’s chief marketing office.
The single-family construction market, for its part, has recovered sluggishly since the housing crash, prompting many home builders to turn to the rental apartment market. Crescent executives said they believe they are starting their new business at an ideal moment.
“Although the recovery has been a little more modest than many had hoped, we still think there is a substantial runway for single-family home construction,” said Andy Carmody, president of Crescent’s residential division. “The Millennials are just beginning to buy new homes now and showing up in our sales centers and welcome centers.”
While smaller home builders have struggled, Crescent executives said they have an advantage because the company already owns the plots of land on which they plan to build the homes. It also plans to bring a higher-end design sensibility to markets throughout the southeast and central regions, which traditionally have lagged behind on innovation.
Real-estate consultant John Burns said there is an untapped opportunity in bringing more innovative design to markets outside California, but that strategy remains unproven.
“It’s riskier because that market tends to be full of builders that build entry level housing,” he said.
CHARLOTTE, N.C. — In a move to further strengthen its commitment to community development, Crescent Communities today launched Fielding Homes, a new homebuilding company. Fielding Homes is building in the Charlotte-area, and will soon expand to Raleigh and additional fast-growing cities across the Sun Belt region. Following the same principles as Crescent Communities, Fielding Homes builds community and betters people’s lives by creating thoughtfully designed homes in prime locations.
“As one of the nation’s leading residential developers, it is a natural progression for us to extend our successful approach into homebuilding and to further enhance our communities by overseeing the development process from start to finish,” said Todd Mansfield, CEO of Crescent Communities. “We feel that our involvement in the home building industry will add value to our entire portfolio and delight our residents, partners, and investors.”
“Crescent is bringing its same passion for creating vibrant and successful communities to building single-family homes,” said Andy Carmody, President of the Crescent Communities Residential Division. “We saw an opportunity in the production homebuilding business to improve the process, make it more personalized for the homebuyer, and therefore elevate the entire experience. As we do with each community that we create, we challenged our Fielding Homes’ team to find innovative ways to redefine homebuilding from the consumer perspective, rather than that of the developer.”
Crescent Communities is known for developing innovative and successful communities through careful examination of local market preferences and extensive consumer research. The same methodology was employed to define the Fielding Homes approach to homebuilding. Based on a thorough study of local market preferences and detailed consumer research, Fielding Homes will initially offer more than a dozen distinct floor plans. Each of these plans can be combined with up to six authentic exterior elevations designed according to the region’s rich history. Interior spaces will offer a variety of well thought-out flexible configurations, allowing an enhanced level of personalization.
The Fielding Homes’ team is led by Executive Vice President, Scott Widener, Division President, Steve Francis, and Vice President of Sales, Jumana Kayed. Collectively they lead a corporate team of 12 development and sales and marketing experts.
“It is a privilege to lead this talented team,” Widener said. “Fielding Homes is comprised of the best and the brightest professionals who bring decades of experience in the homebuilding industry to our company. But what is most significant is that we all share Crescent Communities’ vision to change the landscape for production homebuilding through enhanced design, more flexible customization, and a customer-focused buying experience. It is this passion for excellence, backed by Crescent Communities’ experience and knowledge that will distinguish Fielding Homes.”
Fielding Homes plans to develop a portion of lots within Crescent’s residential developments throughout the Sun Belt while Crescent will continue to work in tandem with the other homebuilders engaged by the company.
Fielding Homes will kick off this spring with 64 lots at Masons Bend, located near downtown Fort Mill, South Carolina. The homes range in size from 2,800 square feet to 4,000 square feet, with a price point starting in the mid-$300’s. The first model home is currently under construction with three additional models to follow.
Crescent has developed more than 50 master-planned and resort communities in desirable locations in North Carolina, South Carolina, Florida, Georgia, Tennessee, Arizona and Texas. For more information on Crescent Communities, visit www.crescentcommunities.com.
About Crescent Communities
Crescent Communities, LLC is a leading real estate investment and operating firm creating long-term value by developing thoughtful, sustainable communities that improve people’s lives. Founded in 1963, Crescent’s original mandate as a land management company continues to inform its commitment to the wise stewardship of natural resources. The company finances, plans and develops residential, multifamily, mixed-used and commercial properties and land assets, valued in total at over $1.2 billion. Crescent is recognized for its innovative approach to development, robust capital deployment, seasoned leadership team, and proven model of sustainability. For more information, visit CrescentCommunities.com.
About Fielding Homes
Fielding Homes, LLC is a residential home building company specializing in the construction of thoughtfully designed single-family homes. A Crescent Communities Company, Fielding Homes follows the same guiding principles. Fielding Homes builds community and betters people’s lives by designing homes that fit their needs and fulfill their wants. Together, Fielding Homes and Crescent Communities deliver a complete place-making experience that brings thoughtful design from the community level all the way through to the creation of the home. For more information, visit FieldingHomes.com.